Content Monetization? Just hip new lingo or a real trend occuring on the internet?
Content Monetization is the “art” of making money by selling online content such as books, magazines, newspapers, music, training material, apps, etc. – in short, anything that can be delivered digitally over the web.
There are several ways to generate revenue from the sale of online content; the most popular being advertising, subscriptions and content sales to name a few.
Content publishers have come to grips with the fact that it costs significantly less to create and deliver content via online channels. With the advent of new tech tools such as the iPad, Netbooks, Smart Phones, content is becoming more easily accessed by people of all demographic groups and this, worldwide. Also accelerating the digitization of content trend are “green initiatives” – saving thousands if not millions of trees destroyed in traditional printing.
So, all good! We agree that the Internet is the perfect venue for making money from digitized content. A fair amount of people are indeed generating revenue from content monetization however, there seems to be important barriers since it appears as though large content publishing companies have yet to implement effective content monetization models. They are merely begining to offer their content on a pay-per-view basis. Why is it taken so long? After all, the internet is now close to 20 years old!
Well, you can have the best content in the world and offer it at a great price, but if you do not have an audience that wants your content, you will end up with low sales results. The solution seems to be to beef-up Social Media and SEO efforts to gather an appropriately targeted audience for the specific content offered. Not an easy task! It means acheiving a perfect balance between creating top-notch content and gathering the mandatory audience to generate much needed sales. :-)
Cheers!
Filed under: Online Selling
